Gustav Magenwirth GmbH & Co. KG, known as Magura, is a German company based in Bad Urach established in 1893 that produces and distributes engineered cycling products and services including cycle suspensions and brakes, sunglasses, helmets, packs, bags, and clothing.


As a Swabian traditional company, they are one of the largest manufacturers of hydraulic brake systems in Germany. They are known worldwide for their expertise in bicycle components.


Since 1957 this company has engaged themself with heart and passion for high-technological and plastic-fair application solutions. Their passion for plastics engineering and technical plastics has a clear goal: The best solution for customers.


As the term indicates, “hand-operated machines” have to be guided. Therefore, the interface between man and machine is of utmost importance. Here, MAGURA combines technical competence with secure haptic sensation, ergonomics, and product design.


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